by Builds Brands | Jan 26, 2016 | Building Brands, Marketing News
“Look for surprises. The most compelling data-driven content tells the reader something they don’t already know. Sometimes that surprise lies in finding an unexpected correlation: you might expect younger workers to be more likely to communicate online and less likely to meet in person, but actually, the reverse is true. If it’s not surprising, it’s going to be a boring story.”...
by Builds Brands | Jun 12, 2015 | Marketing News
Few customers are well versed in any given industry’s emerging technologies, materials, or processes. That’s why whole departments are dedicated to R&D. Yet many companies allow customers to drive the innovations in product development and leave little room for creativity among the experts in the organization. It’s important to listen to what your customers say, but how you listen can make or break the success of new products. The following excerpt from Harvard Business Review describes a methodology for listening, and understanding the customer’s desired outcome....
by Builds Brands | May 13, 2015 | Building Brands, Marketing News
The voice of customers is vital for an organization. Every interaction that the business has with a customer enables a way to build loyalty or lose it. Customers’ voices allow organizations to keep track of the a large number of interactions that transpire between customers and their company. This will permit them to learn effective ways of making their customers happy and keep them coming back. Businesses can implement the voice of a customer to uncover meaningful feedback from the customer’s opinions and offer them instant solutions. Customers who see results using their interactions with businesses will almost certainly become loyal to the company. This will promote positive experiences that they may share with others through conversations. The faster a reply from a company the more likely that your chosen business can maintain a good relationship featuring its customers. Read more http://ezinearticles.com/?The-Voice-Of-The-Customer—An-Important-Part-Of-Your-Business&id=5695717 Article Source:...
by Builds Brands | Apr 16, 2015 | Building Brands, Marketing News
The decision to outsource a marketing function can be both strategic and tactical. Many companies have a philosophy of outsourcing any activity that is not core to their business. For example, developing a positioning strategy may be central to the company; writing a press release may not be. At the tactical level, companies often find themselves strapped for marketing resources to respond to a rapid or unexpected change in the business or perhaps an increased volume of marketing campaigns. What’s right for your organization? Following are 10 general guidelines to help determine whether to farm out a complete marketing function or specific project, or to keep it close to the vest. Read more on the link below. http://www.cmo.com/slide-shows/10-reasons-to-outsource-more-of-your-marketing.html...
