How Content Marketers Can Tell Better Stories with Data from HBR Alexandra Samuel
Data is truly important, but do not overwhelm the reader. This is an interesting HBR article that provides great direction on using data in your content marketing. https://hbr.org/2015/12/how-content-marketers-can-tell-better-stories-with-data
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Turn Customer Input into Innovation
This is an excellent methodology to turn feedback into innovative solutions and not just product features.
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The Voice of The Customer
The voice of customers is vital for an organization. Every interaction that the business has with a customer enables a way to build loyalty or lose it. Customers’ voices allow organizations to keep track of the a large number of interactions that transpire between customers and their company. This will permit them to learn effective ways of making their customers happy and keep them coming back. Businesses can implement the voice of a customer to uncover meaningful feedback from the customer’s opinions and offer them instant solutions. Customers who see results using their interactions with businesses will almost certainly become loyal to the company. This will promote positive experiences that they may share with others through conversations. The faster a reply from a company the more likely that your chosen business can maintain a good relationship featuring its customers. Read more http://ezinearticles.com/?The-Voice-Of-The-Customer—An-Important-Part-Of-Your-Business&id=5695717 Article Source:... read more
10 Reasons to Outsource More of Your Marketing
While working for different organizations, I found marketing teams pulled between big picture (strategic marketing) and getting things done (tactical marketing). Your company is in a good place if your are in need of more resources. Your team will be appreciative of help in well-defined areas without thinking they are being replaced or not meeting standards. Outsourcing to a non-employee is less commitment than hiring an employee. Finally, when providing a launch date to sales leadership, you can be confident that you will achieve your goal allowing sales to achieve their goals.
read moreSetting Business Goals
Revenue Goals, Platform Launches
Planning Education And Events
Budgeting, Venues, Promotion
Develop Written Business Plans
Set Roadmap, Raise Capital
Identify Target and Customer Segmentation
Gather Voice of Customer, Pricing
Creating Effective Sales Tool
Provide Competitive Analysis, Promotions, Sales Incentives
Build Strategic and Tactical Marketing Plans
Promotions, Marketing Calendar, Media Strategies and Analytics
