The decision to outsource a marketing function can be both strategic and tactical. Many companies have a philosophy of outsourcing any activity that is not core to their business. For example, developing a positioning strategy may be central to the company; writing a press release may not be. At the tactical level, companies often find themselves strapped for marketing resources to respond to a rapid or unexpected change in the business or perhaps an increased volume of marketing campaigns. What’s right for your organization? Following are 10 general guidelines to help determine whether to farm out a complete marketing function or specific project, or to keep it close to the vest. Read more on the link below.
http://www.cmo.com/slide-shows/10-reasons-to-outsource-more-of-your-marketing.html